W4: Product Launch

Mixed-Media Campaign Film · R&D 03

A product launch where traditional footage and AI-generated frames share the same timeline: an interview with the product lead, user photography animated as stop-motion cutouts, AI-generated sequences, motion graphics and AI voice filling the narrative gaps. Storyboarded first, then assembled at speed: production time dropped from 2 weeks to 2 days.

My role
Creative Director / Editor: storyboard, direction, co-edit
Type
Product launch campaign, Stream
Tools
Nano Banana Pro · ElevenLabs · Claude · NLE